Veeva’s eSource Isn’t Another Digital Layer. It’s the Last One.
By Moe Alsumidaie
For two decades, the clinical research industry has promised that electronic source would liberate site coordinators from duplicate data entry. It hasn’t. Most eSource deployments simply swapped paper transcription for digital transcription: same burden, different screen. At the Veeva R&D and Quality Summit in Copenhagen, Manny Vazquez, Senior Director of Clinical Data Strategy, and Denali Rose, Vice President of Sales and Strategy, Site Solutions, sat down to explain why Veeva is approaching the problem differently this time. Their argument is structural: eSource only scales when the site owns it, operates it across their entire portfolio, and the data flows bidirectionally: not just into EDC, but back to the site when queries land. The product is still in development, with first releases expected by year-end, but the strategic logic behind it has implications for every sponsor still building site-burden reduction into their protocol assumptions.